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SARAH SIMPSOn

NEW BALANCE x HERSCHEL SUPPLY
It's all about the sole.
Inspired by the campaign shoot, the New Balance for Herschel Supply collection launch focused on the iconic 801 tread sole. We built life size replicas of the sole to display product and serve as seating at three pop-ups around the world. We also allowed guests to fully remix the New Balance and Herschel logos to create a one-of a-kind tee in-store.
Pop-ups and launch events hosted in Vancouver, New York + Shanghai.







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