SARAH SIMPSOn

GASTOWN FLAGSHIP OPEN
The opening of the world's largest Herschel Supply retail store demands an epic experience.
So we created four:
​
1. PR Teaser 1: "This is NOT the Herschel Supply Flagship"
-
1 month prior to the store hoarding going up, we erected "This is Not the Herschel Supply Flagship" branded hoarding on random buildings through the city of Vancouver. The stunt played out through our social channels encouraging followers to guess the real location for the chance to win prizes.
​
2. PR Teaser 2: "LUGGAGE TRUCK"
-
Counting down, now at 1 week prior to open, we packed a glass cube truck with 200 pieces of luggage and drove around the city handing out invites to our grand opening event.
​
3. VIP PREVIEW NIGHT
-
Glitz, glam and nitrogen ice cream. We pulled out all the stops for the sneak peak VIP event at the store, for media, influencers, and friends of the brand.
​
4. GRAND OPENING DAY
-
Remember those 200 pieces of luggage? We pulled the cube truck up to the front door of the store and gifted the first 200 people through the door with a Trade Carry-On. For those not lucky enough to score free luggage, we still had complimentary totes, tunes and treats throughout the day













