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SARAH SIMPSOn

THE GROVE LA Pop-Up
It was cool.
It was hip.
It was yellow.
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For one month, we set up at the famous Grove L.A. with an immersive and interactive pop-up themed around our 2018 back to school campaign "Look----Forward."
We took experiential retail to the next level with touch-screen vending machines, a customizable flip board, outdoor movie nights, weekend picnics and live wheatpasting. What is live wheatpasting you ask? It's a series of large format posters we photographed, printed and pasted onto the pop-up - putting our community directly into the Look----Forward ad campaign.
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