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THE GROVE LA Pop-Up

It was cool.

It was hip.

It was yellow.

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For one month, we set up at the famous Grove L.A. with an immersive and interactive pop-up themed around our 2018 back to school campaign "Look----Forward."

 

We took experiential retail to the next level with touch-screen vending machines, a customizable flip board, outdoor movie nights, weekend picnics and live wheatpasting. What is live wheatpasting you ask? It's a series of large format posters we photographed, printed and pasted  onto the pop-up - putting our community directly into the Look----Forward ad campaign.

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