top of page
hi-res-774052738e42be610a6c107e7c29825a_

NBA ALL STAR & NBA 2K 

As a major retail licensing partner of the NBA, Herschel Supply showed up big for NBA All-Star in Chicago, wrapping and outfitting a decommissioned Chicago L-Train car in the United Centre. For the duration of All-Star, fans could shop the official Herschel Supply for NBA All-Star 2020 product, customize a lanyard for their CTA pass, or snap a photo courtside in the green screen photobooth.

​

Alongside our IRL activations for All-Star we also launched our first in-game collection with the iconic NBA 2K franchise. Player avatars can now shop from a range of Herschel Supply backpacks, headwear and apparel in the official NBA in-game store.  

bottom of page