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SARAH SIMPSOn

NBA ALL STAR & NBA 2K
As a major retail licensing partner of the NBA, Herschel Supply showed up big for NBA All-Star in Chicago, wrapping and outfitting a decommissioned Chicago L-Train car in the United Centre. For the duration of All-Star, fans could shop the official Herschel Supply for NBA All-Star 2020 product, customize a lanyard for their CTA pass, or snap a photo courtside in the green screen photobooth.
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Alongside our IRL activations for All-Star we also launched our first in-game collection with the iconic NBA 2K franchise. Player avatars can now shop from a range of Herschel Supply backpacks, headwear and apparel in the official NBA in-game store.











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