The 40-meter-long KAWS:HOLIDAY inflatable sculpture landed at the base of Mount Fuji, and to commemorate the occasion, Herschel Supply teamed up with the award-winning agency AllRightsReserved and Brian Donnelly "KAWS," to host a once in a lifetime festival experience.

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We collaborated on four exclusive products for the event including a tent, sleeping bag, backpack and tote. Onsite, 75 VIP guests were treated to the 1-night camping experience hosted by Herschel Supply and set against the backdrop of Mt Fuji and the larger-than-life "Companion" installation. In addition, guests had the chance to win 1 of 50 coveted KAWS for Herschel Supply backpacks through an interactive prize locker experience.