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SARAH SIMPSOn

HELLO KITTY x HERSCHEL
Why don't we build a gigantic Hello Kitty head that people can step in to. WHY YES!
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For the first-time collaboration between Herschel Supply & Hello Kitty we transformed stores in Vancouver, Shanghai, Tokyo and Manila into Hello Kitty wonderlands complete with unique photo ops, custom coffees, luggage tag giveaways and sweet tunes.
For the launch of our Shanghai pop-up we even had miss Hello Kitty herself make an appearance for meet & greets and photo ops. Hellloooo.










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